82A Careers Music Tech Syllabus
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Contents
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Course Description
An overview of the music industry and its career opportunities. Areas of study include studio management and engineering, music merchandising on the local and national levels, artist promotion, concert promotion, concert management, music contracting, graphic support in music recording, the role of the agent/personal manager, technical support in electronic music, technical support in traditional music, video and film production and editing, instrument maintenance and repair, and music retailing. Guest lectures from local industry professionals, field trips to studios, production facilities and retail facilities.
Learning Objectives
- Discuss the diverse parameters of the music industry and their approximate financial impact on the entertainment industry both nationally and internationally
- Synthesize marketing and employment strategies from a set of hypothetical industry scenarios in at least three different areas of the music business
- Detail the various areas of the music industry and discuss both employment opportunities and entry strategies related to them
- Discuss the various multi-cultural markets and sub groups within the music industry
Prerequisites
There are no prerequisites for this class.
Course Outline
- Intro to Careers in Music
- Copyrighting a Song
- Production Music Libraries
- Music Producers
- Branding
- Claim Your Domain
- Education
- Finances
- Mentorship
- Networking
- Final Project
Required Textbook
There are no required textbooks in this class. We will recommend additional reading material in the course modules.
Required Accounts and Subscriptions
- Canvas
- Canvas is the LMS, Learning Management System, used and required at all California Community Colleges
- For more info check out: Intro to Canvas Resources
- MusicTech Wiki
- Free website created to support this class
- Username and Password provided in Canvas
- LinkedIn Learning
- FREE for students
- Register pureMix Free
- pureMix is one of the best online music production educational spaces on the planet
Required Hardware
Computer
- Although iOS and Android mobile devices are getting more powerful all the time, Music Technology students need a computer to do a lot of this work
- Either a Mac or Windows computer is fine
- As much RAM as you can afford
- As much internal storage as you can afford
- Processor speeds are not as important
Additional Storage
- Dedicated Media Drive is recommended
Required Software
- Any DAW (Digital Audio Workstation)
- Including Pro Tools, Logic, Ableton Love, FL Studio, Cubase, Digital Performer, Reaper, GarageBand, Audacity etc.
Copyright and Intellectual Property
Your contributions to this class are a vital ingredient for all of us. The exchange of information and sharing of the creative process contribute to a rich learning experience often greater than any textbook could provide. Music Technology Classes involve the creation of digital media content. Students will retain full ownership of all their works and copyrights. Copyright protection subsists from the time the work is created in fixed form. The copyright in the work of authorship immediately becomes the property of the author who created the work. Only the author, or those deriving their rights through the author, can rightfully claim copyright. In other words, you hold the copyright once you've written it.
Diverse Range of Students
We acknowledge the diversity of the students in all of our Music Tech courses. Many of you join our classes ranging in age and with different backgrounds, experience levels, and skill sets. In teaching so many diverse students, one of our challenges as professors is to provide a personalized experience for all of our students so that you may get the most out of each course and walk away with skills and knowledge that you feel will benefit you for the future. That being said, given the diversity of your backgrounds, it is possible that at certain points, the courses may not be moving at the pace that you would like, whether that be too fast or too slow. If you feel the course is moving too fast and falling behind, please message me as soon as possible so we can help you get caught up and point you in the right direction for resources and materials to help you. If you feel the course is moving too slowly, we would also like you to contact us ASAP and let us know. We have many supplementary materials, including hundreds of articles, videos, and exercises, so you can learn at your preferred pace and get the most out of each course.
Welcome to Class!
We are all in this class because we are moved and inspired by the magnificent magic of music and sound. We are fascinated with Music Technology and the rapidly evolving tools and techniques used in the creative process. Learning the art and science of music production also requires focused work and self-discipline. You should plan on dedicating time each week to study and explore. Your instructors are here to help - so we can all learn and grow together.